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June 20, 2006

Shake 4.1 Released! only $499?

Shake 4.1 Released

Apple Releases Shake 4.1
Industry Leading Compositing Software Price Cut to $499 (down from $2,999)

I just ordered up a copy for my powerbook this morning! Wow, $500 bux, fantastic... So what's the catch? Word on the street is that this will be the final release of shake with no further updates or development planned. r.i.p. shake - but I've heard that they will begin work on the next generation of compositing software, another high-end compositing application not due until 2008.

apple.com/shake
apple.com/shake/specs
apple.com/shake/quicktours
apple.com/shake/press release

CUPERTINO, California—June 20, 2006—Apple® today delivered Shake® 4.1, the first Universal version of its industry leading compositing software and cut its price from $2,999 to $499 to fit almost any production’s budget. Final Cut® Studio editors can now take advantage of Shake for sophisticated 3D compositing, keying, image tracking and stabilization for the price of a plug-in. Shake continues to be the tool of choice for major motion-picture studios and leading effects houses to create award-winning visual effects including this year's Oscar winner, “King Kong.”

“At just $499, Shake is now priced as low as a plug-in for Final Cut Studio,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “Now Final Cut Studio customers can retouch their shots with Shake’s optical flow technology or add photo realistic visual effects to their productions, even on a shoestring budget.”

“Shake has become an essential tool at ILM for visual effects compositing, playing a central part in our pipeline on blockbuster movies such as ‘Mission Impossible 3,’ ‘Poseidon’ and the upcoming ‘Pirates of the Caribbean: Dead Man’s Chest,’” said Cliff Plumer, chief technology officer of Industrial Light and Magic. “By pricing Shake at less than $500, Apple has opened up the doors for the next generation of artists to master their craft.”

Shake 4.1 complements Final Cut Studio by providing a full range of operations from simple re-touching to complex 3D compositing. Launched directly from the Final Cut Pro timeline, Shake uses state-of-the-art optical flow image analysis to re-time, track and stabilize shots with precision. Particle effects from Motion 2 can be dropped directly into the Shake process tree to add elements such as smoke, sparkles and fire to sophisticated multi-plane 3D composites. High resolution work can flow from Motion to Shake by rendering with the shared OpenEXR format for pristine film quality reproduction.

Shake 4.1 delivers significant performance gains on the new Intel-based Macs providing artists and editors with desktop level experience on the new MacBook™ Pro* notebook computer. Performance tests on a MacBook Pro have shown that common tasks such as color correction, warping and the application of filters are processed up to 3.5 times faster on a MacBook Pro than on a PowerBook® G4. Artists and editors can start compositing with HD, 2K and even 4K shots directly on location making Shake 4.1 on a MacBook Pro an ideal tool for continuity.

Pricing & Availability
Shake 4.1 is now available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $499 (US). Owners of Shake 4 can take advantage of a crossgrade to Shake 4.1 for just $49 (US). Full details are available at www.apple.com/shake. Apple will no longer sell the Apple Maintenance Program for Shake. Current Shake Apple Maintenance customers can contact shake-sales@apple.com for more information.

* Performance tests on a 17-inch MacBook Pro have shown that common tasks such as color correction, warping and the application of filters are processed up to 3.5 times faster on a MacBook Pro with 2.16 GHz Intel Core Duo than a 17-inch PowerBook G4 with 1.67 GHz Power PC.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Press Contacts:
Christine Wilhelmy
Apple
(408) 974-9730
cwilhelmy@apple.com

Cameron Craig
Apple
(408) 974-6281
cam@apple.com

---UPDATED---

Apple's "Phenomenon" due out in 2008?

By AppleInsider Staff Jun-22-2006 05:00 PM

The latest release of Apple Computer's Shake compositing software may be the last of its breed, as the company reportedly plans to shift gears and focus on developing the next-generation of the application around a different codebase.

Apple made the revelation alongside the release of Shake 4.1 this week, telling customers that it "will no longer be selling maintenance for Shake" as "no further updates" to the application are planned.

Instead, Apple said it has begun work on the next generation of the software, which reports target for a release in 2008.

According to a rumor first published on MacRumors this week, Shake's successor bears the codename "Phenomenon." Although the software will build off users' experiences with Shake, the report states that it will be based heavily on the the codebase for Motion, Apple's professional graphics animation software.
Shake is a big deal in hollywood, where it is considered the most advanced compositing application -- designed for large format productions by major motion picture studios and leading visual effects houses.

The application has been responsible for visual effects in blockbusters such as "Star Wars Episode III," "Harry Potter," "Mission Impossible 3," "The Lord of the Rings" and this year's Oscar winner, "King Kong."

In rolling out Shake 4.1 this week -- an update that delivers native support for the new line of Intel Macs -- Apple also slashed over 80 percent off the cost of a Shake license.

Apple says the price cut from $2,999 to $499 allows Shake to fit into "almost any production’s budget."

No further details on Shake's successor have been reported at this time.

  

Posted by dschnee at June 20, 2006 7:29 AM