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February 2, 2007

Tippett Studio At The Superbowl

This was before my time at Tippett Studio, but we are still using that fantastic fur tool that helped create Carl and Ray for the blockbuster spots! Look for a spot called "Mouse Click" during the Super Bowl this year!

Loveable Pets 'Carl And Ray' Return for Blockbuster Total Access Super Bowl Commercial

"Animation was handled by Tippett Studio, credited for similar work in films including "Charlotte's Web" and "Pirates of the Caribbean." Campaign director Steve "Spaz" Williams also supervised special effects for Industrial Light and Magic on such films as "Jurassic Park" and "The Mask."

DALLAS, Feb. 1 /PRNewswire-FirstCall/ -- Blockbuster Inc. (NYSE: BBI)(NYSE: BBI.B), a leading global provider of in-home entertainment, will bring back the loveable computer-generated rabbit "Carl" and his guinea pig buddy, "Ray," for a new commercial airing during Super Bowl XLI on CBS.

During the game, Blockbuster will air a new 30-second television commercial to raise awareness for BLOCKBUSTER Total Access, the only service that combines the best of both worlds - online and in-store DVD rentals.

"We're celebrating the early success of BLOCKBUSTER Total Access which we believe is the best movie rental offering in the marketplace by bringing back two popular characters, Carl and Ray, for America's biggest sporting event," said Margaret Landis, vice president, consumer communications for Blockbuster.

Links://
-Carl & Ray campaign Spots on Tippett's website
-Blockbuster 'Carl & Ray' Press Release
-Blockbuster Video / Siggraph 2002 (I think mouse click is at the end...:)

From November 1 through the end of December, more than 700,000 new members signed up for BLOCKBUSTER Total Access.

The original "Pet Shop" television campaign and the newest commercial, dubbed "Mouse Click," were created for Blockbuster by Doner. "Mouse Click" features three fully-rendered, three-dimensional, 100 percent computer- generated animals a rabbit named Carl, a guinea pig named Ray and a new sidekick simply named "mouse." The spot features the voices of James Woods (Carl), Jim Belushi (Ray) and Bob Goldthwait as the mouse, as well as a closing voiceover from Alec Baldwin. Animation was handled by Tippett Studio, credited for similar work in films including "Charlotte's Web" and "Pirates of the Caribbean." Campaign director Steve "Spaz" Williams also supervised special effects for Industrial Light and Magic on such films as "Jurassic Park" and "The Mask."

When Carl and Ray made their commercial debut during the 2002 Super Bowl, they scored the fifth-highest recall among consumers according to research from Ipsos-Reid Express Omnibus. The spot also ranked in the top 10 in popularity in USA Today's annual "Ad Meter" poll, and the campaign went on to win four CLIO Awards.

  

Posted by dschnee at February 2, 2007 10:05 PM