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May 13, 2011

Priest is Released!

in the USA 7 January 2011

visit Season of the Witch @ imdb.com

Box Office Results May 13-15, 2011
Number: 4
Opening Weekend Gross: $14,953,664
Theatres: 2,864
Theatre Average: $1,659
Weeks in Release: 2
Total Gross: $24,408,261
Budget: $60 Million
Running Time: 1 hrs. 27 min.
Distributor: Sony/Screen Gems
MPAA Rating: PG-13
Genre: Action Horror

Priest suffered from a muddled marketing campaign that emphasized its cult graphic novel source material while failing to illuminate any sort of compelling story. Looking to piggyback on the slowly fading vampire craze, Priest's characters often talked about the undead creatures in the previews, though it was hard to tell what made these vampires interesting or unique. Distributor Sony Pictures reported that Priest's audience was 57 percent male and 57 percent over the age of 25. With Thor and Fast Five currently monopolizing young male audiences and Pirates of the Caribbean: On Stranger Tides on the horizon, Priest only had a minute chance to break-out.


Posted by dschnee at May 13, 2011 9:34 PM