January 11, 2006

noitulovE + Pebl

A couple of recent TV Spots have sparked my interest, one is the Motorola "pebl" ad directed by one of my favorite directors, David Fincher, the second uses Houdini's nifty procedural systems much like what we saw in 2002's The Time Machine. In the Guinness commercial titled "noitulovE", where you get to follow a few loyal Guiness drinkers back in time, both solid cool stuff.

Motorola "pebl"
:// making of motorola's "pebl" breakdown by digital domain.

Guinness "noitulovE"
>>> a bit about how Framestore CFC created 'noitulovE' spot below:
:// using Houdini 'Running Back In Time'
:// fxguide 'Doing Effects Backwards'

Posted by dschnee at 9:06 PM